Attracting The Best Talent And Employee Retention
Employers are now being reviewed by their staff in an ever increasingly competitive recruitment market. At the same time, there is a growing desire amongst the workforce for an improved work lifestyle (not just a work life balance but improved happiness within the workplace). We spend most of our lives at work, and millennials in particular are prioritizing their work happiness at times over and above their pay or title.
Websites such as job search and salary comparison site Glassdoor are an indication of this trend towards an emphasis being placed on job satisfaction. When your potential next recruit sees your job advert they are more than likely going to research your company and they will digest both what you are saying about yourself and what others are saying about you (good and bad!). If you have a good employee wellness program that people enjoy using it will certainly impact their general perception of their employer and positively impact their satisfaction levels.
According to Glassdoor, 57% of job seekers list benefits and perks among their chief concerns when evaluating a job offer. Further, 80% of employees would choose an added perk instead of a raise1 . “Benefits and perks matter because they’re an added piece of the total compensation puzzle,” said Glassdoor career trends analyst Scott Dobroski. “We’ve found that benefits and perks impact recruiting efforts in that they certainly help get prospective talent interested in a company and through the door,’2 . Of course, even the best employee wellness program is not going to work as a stand-alone initiative to attract and retain talent and it needs to be part of a holistic approach and effort to ensure optimal workplace culture and values.
MANAGING STRESS & ADDRESSING MENTAL HEALTH WITHIN THE WORKPLACE
Stress in the workplace often leads to employee strain and can negatively impact employee health and well-being. These detrimental health effects can affect mental health, increase employee absenteeism and reduce productivity. Existing research suggests that on-site massage is a promising technique in the alleviation to work-related stress and strain. For example one recent study found that employees who received 20-minutes of seated massage twice weekly for 8 weeks showed decreased anxiety levels, fewer sleep disturbances, and improved blood pressure and heart rate. Furthermore, their cognition scores and overall health ratings improved3.
WHAT OTHER KINDS OF BENEFITS ARE THE TOP-RATED EMPLOYERS OFFERING THEIR WORKFORCE AND HOW DOES THIS COMPARE TO CHAIR MASSAGE IN TERMS OF VALUE FOR MONEY?
When looking at the companies at the top of the leaderboard for employee satisfaction all of them offer their workforce multiple benefits and perks. There are myriad ways perks and benefits can be introduced to your workforce. This can be increased holiday time, flexible working patterns, childcare benefits, gym memberships and more. Some companies will go to extreme lengths in making their employees happy for example American Express give staff with babies access to a 24-hour lactation consultant, and mothers traveling for business can ship their breast milk home for free4 .
When you compare office massage to other employee wellness benefits such as those described above it is a relatively low cost and efficient way to make employees feel appreciated, valued and considered. It also has the added physiological benefit of increasing productivity, alertness and improving posture. From an employer point of view it therefore offers a double benefit; happier and healthier staff. Furthermore it is a benefit that will be taken advantage of by both men and women, it can be integrated seamlessly into the workplace with pre booked slots minimizing any disturbance to the working day and employers can offer a large number of employees the benefit on a regular basis hence keeping the benefit very much in the forefront of the employees’ minds as opposed to a single annual benefit that can be easily forgotten.
3 According to the research done by A.L. Day, L. Gillan, L. Francis, E.K. Kelloway, M. Natarajan: Massage therapy in a workplace: Reducing employee strain and blood pressure. 2014